Privacy Law Library

Age-Appropriate Online Design Code Act

Nebraska AADC

Children · Location · Marketing

Enacted by LB504 (2025) and expanded by LB838 (2026), this law requires large online services to give known minors protective, high-privacy defaults and tools to limit contact, engagement-driving design features, recommendations, purchases, time spent, and geolocation sharing. It restricts data collection, profiling, targeted advertising, and overnight and school-hour notifications for minors, and requires parental tools for children under 13.

Where
Nebraska
Citation
Neb. Rev. Stat. 87-1301 to 87-1311
Status
In force
In force since
2026-01-01
Last amended
2026-07-18
Enforced by
Nebraska Attorney General (violations are also deceptive trade practices under the Uniform Deceptive Trade Practices Act)
People can sue
No
Penalties
Civil penalty of up to $50,000 per violation, recoverable only for actions begun on or after July 1, 2026 (87-1309(1), (3)).
Applies to
  • Covered online services: legal entities that conduct business in Nebraska, earn a majority of annual revenue from online services, determine the purposes and means of processing consumers' personal data, and either have annual gross revenue over $25 million (CPI-adjusted) or process the personal data of 50,000 or more consumers, households, or devices (87-1302(5))
  • Obligations run to covered minors, meaning users the service knows to be under 18, with actual knowledge including ages the service attributes to users for marketing or advertising (87-1302)
  • Excludes government entities, GLBA-, HITECH-, and HIPAA-regulated personal data, and clinical-trial data (87-1303(1))

What a privacy notice must say

  • Show an obvious sign when precise geolocation is collected or used, and an obvious signal when the minor is being monitored by a parent.Neb. Rev. Stat. 87-1305(5), (9)

Rights it gives people

  • Covered minors may request that their account be unpublished or deleted through a prominent tool; the service must honor the request within 15 days.Neb. Rev. Stat. 87-1311 · From 2026-07-18

Practices it requires

  • Give covered minors options to limit the time they spend on the service.Neb. Rev. Stat. 87-1304(2)
  • Collect, use, and retain only the minimum personal data necessary for the features the minor knowingly uses, and do not repurpose age-verification data.Neb. Rev. Stat. 87-1305(1)-(3)
  • Do not facilitate targeted advertising to covered minors, and do not profile them except as necessary for a service they requested.Neb. Rev. Stat. 87-1305(4), (7)
  • Do not send notifications or push alerts to covered minors between 10 p.m. and 6 a.m., or between 8 a.m. and 4 p.m. on school-year weekdays.Neb. Rev. Stat. 87-1305(6)
  • Provide parental tools, on by default for known children under 13, to view and change privacy and account settings, restrict purchases, and view and limit time spent, including school-hour and night restrictions; tell the minor when tools are in effect.Neb. Rev. Stat. 87-1306
  • Do not use dark patterns or facilitate ads for prohibited products such as narcotics, tobacco, gambling, and alcohol to covered minors.Neb. Rev. Stat. 87-1308
  • Do not offer a single setting that lowers all privacy defaults at once, or prompt minors to weaken privacy settings unless strictly necessary for a feature they expressly requested.Neb. Rev. Stat. 87-1310 · From 2026-07-18
  • Give covered minors easy tools to limit who can contact them, hide their personal data, opt out of unnecessary engagement-driving design features, control recommendation feeds, limit purchases, and restrict precise geolocation sharing, with the most protective settings on by default.Neb. Rev. Stat. 87-1304(1), (3)

Other duties

  • Establish mechanisms for minors and parents to report harms, and designate one or more officers responsible for compliance.Neb. Rev. Stat. 87-1307; 87-1309(2)

Sources

Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.

Unverified: No lawsuit challenging the Nebraska AADC was found in web searches as of 2026-09-25; no docket search was run to confirm. | The pre-LB838 applicability thresholds were not compared line by line; secondary sources (Troutman, Sheppard) say LB838 changed the applicability standard. The entry reflects the current statute text.

Research reference, not legal advice.