Privacy Law Library

Synthetic Media and Deceptive and Fraudulent Deepfakes in Elections

NH Election Deepfake Disclosure Law

Artificial intelligence · Marketing

Bars distributing AI-generated deepfakes of candidates, election officials or parties within 90 days of an election unless the media carries a prescribed disclosure that it was manipulated or generated by AI and depicts speech or conduct that did not occur. Depicted candidates and officials may sue for injunctive relief and damages.

Where
New Hampshire
Citation
N.H. Rev. Stat. Ann. 664:14-c (2024 N.H. Laws ch. 345)
Status
In force
In force since
2024-08-01
Enforced by
Depicted candidates and election officials through civil suits
People can sue
Limited
Penalties
Depicted candidates or election officials may obtain injunctions and general or special damages against the sponsor, with reasonable attorney's fees and costs to a prevailing party.
Applies to
  • Persons, corporations, committees and other entities distributing AI-generated messages within 90 days of an election in which a candidate appears on the ballot
  • Excludes interactive computer services for third-party content, unknowing individual distributors, bona fide news coverage, paid carriers that keep the sponsor's disclaimer, and satire or parody

What a privacy notice must say

  • The disclosure must state that the image, video or audio has been manipulated or generated by AI and depicts speech or conduct that did not occur, in readable text for the full video or spoken at the start, end and at least every 2 minutes of audio.RSA 664:14-c, III

Rights it gives people

  • Depicted candidates or election officials may seek injunctive relief and damages against the sponsor.RSA 664:14-c, IV

Practices it requires

  • Within 90 days of an election, do not distribute an AI-created message the distributor knows or should know is a deepfake of a candidate, election official or party on the ballot, unless it carries the required disclosure.RSA 664:14-c, II

Sources

Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.

Research reference, not legal advice.