Social Media Mental Health Warning Label Law
MN Social Media Warning Label
Children · Other
From July 1, 2026, social media platforms must show a conspicuous mental health warning label each time a user accesses the platform, which disappears only when the user exits or acknowledges the risk and proceeds, and which links to crisis resources such as the 988 Lifeline. Label content follows guidelines from the Commissioner of Health. NetChoice challenged the law on First Amendment grounds (NetChoice v. Ellison, D. Minn. No. 0:26-cv-02405), and press reports state the Attorney General agreed not to enforce it while the court considers the case; no court injunction has been reported.
- Where
- Minnesota
- Citation
- Minn. Stat. 325M.335 (Laws 2025, 1st Spec. Sess., ch. 3, art. 19, s. 13; enforcement in 325M.34)
- Status
- In force
- In force since
- 2026-07-01
- Enforced by
- Minnesota Attorney General (325M.34(a)); Commissioner of Health sets label guidelines (325M.335, subd. 2)
- People can sue
- No
- Penalties
- Attorney General may investigate and bring an action (325M.34(a)); no specific penalty amount is stated in these sections.
- Applies to
- Social media platforms covered by 325M.30 to 325M.34: platforms doing business in or targeting Minnesota with more than 10,000 monthly active Minnesota account holders (325M.32)
What a privacy notice must say
- Display a conspicuous mental health warning label every time a user accesses the platform, removable only when the user exits or acknowledges the potential harm and chooses to proceed.Minn. Stat. 325M.335, subd. 1(a) · From 2026-07-01
- The label must follow the Health Commissioner's guidelines on negative mental health impacts and give access to resources including the website and phone number of a national crisis line such as 988.Minn. Stat. 325M.335, subd. 1(b), subd. 2 · From 2026-07-01
Practices it requires
- Do not place the label only in terms and conditions, do not add extraneous information that obscures it, and do not let users disable it.Minn. Stat. 325M.335, subd. 1(c) · From 2026-07-01
Sources
- Official text
- Minn. Stat. 325M.335 and 325M.34, 2025 Minnesota Statutes (Office of the Revisor of Statutes)
- NetChoice v. Ellison (Minnesota warning labels) case page, NetChoice
Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.
Unverified: Attorney General's agreement not to enforce pending the court's ruling is from press reports (Minnesota Daily 2026-07-18; FOX 9); the D. Minn. docket (No. 0:26-cv-02405) returned HTTP 403 and the stipulation text was not read. | Whether the Commissioner of Health issued final label guidelines by the March 1, 2026 deadline was not checked on the Health Department site; press reports quote a draft label.
Research reference, not legal advice.