Alabama Telemarketing Act
ATA
Marketing
Requires commercial telephone sellers and their salespeople to be licensed by the Attorney General's Consumer Division before soliciting Alabama purchasers, and imposes disclosure and cancellation rules on telemarketing sales. It is mainly an anti-fraud telemarketing law; the related do-not-call rules are in chapter 8-19C.
- Where
- Alabama
- Citation
- Ala. Code §§ 8-19A-1 to 8-19A-24 (Act 94-650; amended Act 99-450)
- Status
- In force
- Enforced by
- Consumer Division of the Alabama Attorney General's Office; district attorneys; private plaintiffs
- People can sue
- Yes
- Penalties
- Unlicensed solicitation and other violations are Class C felonies (Class B for repeat offenses) and also violate the Deceptive Trade Practices Act. Injured persons may sue for actual damages, costs, and attorney fees.
- Applies to
- Commercial telephone sellers and salespersons soliciting purchasers located in Alabama, whether calling from inside or outside the state
- Many categories are exempt under Ala. Code § 8-19A-4
What a privacy notice must say
- Within the first 30 seconds of a call, state the caller's true name, the company, and the goods or services being sold; after a sale, disclose cancellation rights, license numbers, and street address.Ala. Code § 8-19A-12
Registration
- Obtain a license from the Attorney General's Consumer Division before soliciting Alabama purchasers, with detailed applicant disclosures.Ala. Code § 8-19A-5
- File a statement with the Division describing any gift, premium, bonus, or prize offered, with its value, conditions, and odds.Ala. Code § 8-19A-13 · Only if: Prize or gift offers
Sources
Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.
Unverified: Effective date of Act 94-650 not confirmed; left null. Exemption list (§ 8-19A-4) and contract rules (§ 8-19A-14) not summarized.
Research reference, not legal advice.