Utility Guard Limited

£20K($22K USD)final

Date Issued

2022-11-28

Regulation

Authority

UK ICO

Country

United Kingdom

Violation Type

marketing

Currency

GBP

Violation Summary

Utility Guard Limited (UGL), based in Chichester, West Sussex made 1,932 unsolicited direct marketing calls to people registered with the TPS between 4 August 2020 and 28 July 2021. The ICO investigation found the company did not hold a TPS licence, were calling customers, some of which were designated by “trueCall” as vulnerable, and had taken money from a person who has dementia. The company showed a wilful disregard of the law and failed to respond to multiple enquiries from the ICO. The ICO has fined UGL £20,000 and issued an enforcement notice demanding the company comply with the law within 30 days.