False or Misleading Commercial Electronic Mail Messages

Prohibits commercial email that spoofs a third party's domain, misrepresents its origin or path, or has a false or misleading subject line, and requires unsolicited commercial email to start the subject line with 'ADV' ('ADV-ADULT' for adult content) and to offer a toll-free number or return address for opt-outs. By its own terms the section expires when federal law preempting state regulation of such email takes effect; the federal CAN-SPAM Act (2003) preempts state email laws except those addressing falsity or deception, so the labeling and opt-out requirements are likely unenforceable while the anti-falsity provisions remain.