Property Right in Name, Voice, and Visual Likeness (digital replicas)
MT Likeness Rights (HB 513)HB 513 (Ch. 685, L. 2025) makes a person's name, voice and visual likeness a transferable, descendible property right lasting 20 years after death. It creates liability for commercially publishing AI or other computer-generated voice or visual replicas without consent, and for distributing tools built primarily to make them, with news, commentary, parody and similar First Amendment exceptions.
Jurisdiction
Montana
Jurisdiction Type
state
Country
United States
Effective Date
1/1/2026
Enforcing Authority
Private enforcement by the individual or rights holder
Fines Under This Regulation
0
Total Fine Amount (USD)
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