Property Right in Name, Voice, and Visual Likeness (digital replicas)

MT Likeness Rights (HB 513)
active

HB 513 (Ch. 685, L. 2025) makes a person's name, voice and visual likeness a transferable, descendible property right lasting 20 years after death. It creates liability for commercially publishing AI or other computer-generated voice or visual replicas without consent, and for distributing tools built primarily to make them, with news, commentary, parody and similar First Amendment exceptions.

Jurisdiction

Montana

Jurisdiction Type

state

Country

United States

Effective Date

1/1/2026

Enforcing Authority

Private enforcement by the individual or rights holder

Fines Under This Regulation

0

Total Fine Amount (USD)

--