Fair Price Protection Act (surveillance pricing of groceries)

Signed July 23, 2026, this law bars retailers from using algorithms fed by personal data (including location, online activity, purchase history, biometric monitoring, or in-store sensors) to set individualized prices for groceries and household essentials. Cost-based price differences, publicly disclosed group discounts, and opt-in loyalty programs with uniform terms remain allowed. It also imposes a one-year moratorium on new electronic shelf labels.