Utah Consumer Privacy Act

UCPA
active

Utah's comprehensive consumer privacy law gives Utah residents rights to confirm and access, delete data they provided, obtain a portable copy, correct inaccuracies (since July 1, 2026), and opt out of sale and targeted advertising. Sensitive data uses notice plus opt-out rather than opt-in consent, and there is no statutory appeal right. From January 1, 2027, Part 5 adds in-vehicle privacy duties for motor vehicle manufacturers.

Jurisdiction

Utah

Jurisdiction Type

state

Country

United States

Effective Date

12/31/2023

Enforcing Authority

Utah Attorney General (exclusive enforcement, 13-61-402(1)); the Division of Consumer Protection receives complaints and refers matters (13-61-401)

Maximum Fine

Up to $7,500 per violation

Fines Under This Regulation

0

Total Fine Amount (USD)

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Privacy Topics

consumer_rightsopt_out