Artificial Intelligence Consumer Protection (generative AI disclosures)

Utah GenAI Disclosure Act
active

Replaced the 2024 AI disclosure rule (former 13-2-12) with a duty to tell consumers they are dealing with generative AI when they clearly ask, and a duty for licensed professionals to disclose AI use up front in high-risk interactions. Using generative AI is no defense to a consumer-protection violation.

Jurisdiction

Utah

Jurisdiction Type

state

Country

United States

Effective Date

5/7/2025

Enforcing Authority

Utah Division of Consumer Protection

Fines Under This Regulation

0

Total Fine Amount (USD)

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